The largest explosion on the publishing industry is the amazing growth of the ebook market. Hartline is undertaking to work closely with several ebook publishing houses to be able to deliver a turnkey ebook project for all available reader formats economically that produces maximum royalties for our clients. We are well aware that in today's publishing environment producing in ebook form rules out publication with most traditional book publishers and will only advise the option when we feel it is in the clients best interest. Many ebook providers do not offer our clients a good enough deal so we have arranged to work with a few publishers who can produce a great result for our authors.

If the book goes to ebook first, we will arrange for the book to have a print on demand (POD) print option as well if sales justify, to compensate for the loss of potential traditional markets. Our first priority is to secure a  contract with a traditional book publisher for each client but want this available option when appropriate. We recognize the technical aspects of placing a book online is daunting to many authors. We will assist them in the process and protect them throughout it.

If pursuing the ebook option we would represent the author in insuring:

• Contract negotiation and protection of the author's rights in the process

• Oversee the technical process

• Overseeing royalty payments and disbursement

• ISBN assignment

• Channel distribution to booksellers through Ingram, including Amazon.com

• Author input in book design

• Sample book layout

• Custom cover design

• Amazon book search

• Print on demand option if desired

If the author elects to go with a print version, the book will be available for purchase online and through bookstores, though realistically, the book sellers probably won't carry the book unless and until the author demonstrates large sales. While the publishers we have chosen to work with do not require an author to purchase copies of their books, in most cases the author's own platform will be the primary source of book sales. Hartline's in-house publicist will assist the author in the process of obtaining name identification and the marketing.